The Parent House charity's aim is to improve the aspirations and lives of parents and carers who are at risk of exclusion and isolation. We designed a welcoming new identity for them as our second BrandYou cause
From the outset it was apparent that the services offered by The Parent House were varied but all sought to create opportunities for the parents. Our initial design development focused on creating a strapline which conveyed this message. Working with a house icon, we designed a selection of logos that used a friendly hand-drawn style alongside the text.
After the ideas were shown to the parents and trustees, a hand drawn house logo was approved. By combining the icon with the name and strapline ‘opening doors for you’ Ellipsis created a new, refreshed and modern identity for The Parent House. A bright, welcoming cyan blue was chosen as the accent colour.
As part of the Brand You package, Word templates for the letterhead and pdf artwork for the business cards were provided. To encourage the logo to be used correctly in the future simple guidelines were designed
“Ellipsis initially proposed several alternative creative directions and we gave feedback. They paid real attention to our comments and were passionate about creating something that we would like. The process was efficient and the result is a new brand look. We are really impressed with Ellipsis. Having matching letterheads, business cards etc, is all very new to us. We are looking forward to launching it and we are very happy with the result.”
© Ellipsis 2017