The Racehorse Rescue Centre (RRC) is a charitable organisation working to rescue ex-racehorses by providing them with the opportunity to move onto new careers once they have finished racing. We gave them a bold new identity and website as our BrandYou client.
The RRC is a growing charity, popular amongst the public and social media with over 50,000 followers. Their growth however, was not reflected in their visual identity and branding.
Ellipsis were keen to help address this issue and worked closely with the RRC to design a contemporary and easy-to-recognise identity.
The new logo is clean and strong and has given the RRC improved confidence and increased respect from horse owners.
The logo was applied to business cards, letterheads, the horse wagon and volunteer jackets.
As well as rescuing horses and rehoming them, the charity is also well known for using their horses to provide therapy sessions for injured soldiers, disadvantaged groups and people suffering from trauma and depression.
However, this growing success of the charity was not reflected in their outdated website. As part of the BrandYou package Ellipsis redesigned the RRC website to complement their new identity.
"It was a pleasure working with Ellipsis who listened to our wishes and guided us through the design process, taking away the stress and providing us with a new image far exceeding our expectations. Well done and thank you from all at the Racehorse Rescue Centre"
© Ellipsis 2017