the challenge
to create an environment where Johnnie Walker could be showcased, experienced and purchased by spectators
the solution
highly popular tasting sessions were held with the master blender in the specially branded unit. Retail display units, a tasting table and a bar were constructed and branded
the result
cocktails, whiskey sampling and an interactive competition drew in the crowds. Last year saw a record number of consumers visiting the Experience to win the chance of a round of golf with Colin Montgomery
