the challenge
to produce a global communication piece to illustrate the extensive research into what motivates consumers to purchase a particular drink in different situations
the solution
the six key motivations were presented as individual books and elegantly contained in a box set. A huge range of photography ensured every shot was a perfect representation of that motivation
the result
this influential piece of research was very well received by a global audience. The books were also converted into Powerpoint decks for presentations
