the challenge
Diageo needed a toolkit for their sales force to help ensure that Diageo brands are a customers first choice everywhere they do business
the solution
an identity was created for Winning the Visibility War and a book designed. The logo was applied in Silver foil to a vibrant red fabric cover. Inside flourescent ink, photography and distinctive illustrations were used for visible impact and to give this book a unique look and feel
the result
the book made a lasting impression on employees and helped the 5,000 strong sales team become the best in the industry
