Diageo made the decision to change the way they talked about the business to their stakeholders and asked Ellipsis to help with invigorating and refreshing the current brand.
It was important that the business was presented in a compelling and visual way, but still remain true to the original brand identity.
A new Brand Diageo Toolkit provided an opportunity to create a more sophisticated and cleaner style, showcase the diversity and passion behind the brand through beautiful photography and create a more easily recognisable hierarchy of information.
Ellipsis designed the toolkit, included a brand new style guidelines booklet and a suite of assets to enable employees to source the correct logos and images and maintain brand consistency. We also created a series of templates, brand factsheets and helped curate approved imagery.
In addition we built a section for the Diageo intranet to host all of the guidelines, tools and assets for easy download.
© Ellipsis 2017