The Diageo Legacy Reserve Tour is the first of its kind for Diageo. It is an interactive experience designed to immerse people in reserve brands, and develop a ‘living link to liquid legacies’ past and present.
The Diageo Legacy Reserve Tour is a touring exhibition which showcases Diageo Reserve brands, from their earliest records right up to present day. The exhibition space is designed as a walk-through timeline, filled with interesting facts and quotes about the individual brands.
We collaborated with the Diageo Archive to collate the fascinating history of seven of the company’s premium brands.
We were responsible for the design and production of this impressive exhibition system.
The exhibition celebrates and increases awareness of each brand – where and how they began; the people and stories behind them; as well as current and future plans.
As an incentive, viewers are encouraged to complete a short quiz and enter a prize draw, all the answers can be found within the exhibition.
Stunning brand photography was collaged together to create the highly visual displays.
We added an interactive element by creating QR codes with links to further information and included iPads to display additional resources and videos.
Our design for the outer walls of the exhibition feature large drink related quotes to encourage viewers to enter the exhibition space and find out more.
The exhibition design also provides the ideal opportunity to display the recently renovated Diageo Archive. It helps promote the vast collection of fascinating product ephemera and bottles that they hold, but also highlights their current and future ambitions to create a lasting legacy.
© Ellipsis 2017