A spectacular evening of entertainment for IHG guests at the historic Zappeion venue in Athens

Anglo American
Brand Toolkit

Ellipsis provided a communications plan and associated activity to promote the Brand Toolkit, myTEMPLATES and ourIMAGES, to Anglo American's communications specialists. We initially produced a concise booklet showcasing the new tools.

600 delegates and special guests were invited to the historic Zappeion building for an evening of music and spectacular entertainment

Our solutions were rolled out to all the delegates at a conference in Cape Town. Impactful banners were used to highlight the benefits of the new systems.

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We produced a game called 'Branding the Elephant' for the conference. This highlighted the fact that it was possible to brand absolutely anything by following the new guidelines.

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Photographs are now checked and downloaded via a new portal called ourIMAGES. Ellipsis designed postcards to communicate the benefits - images are all current, on brand, health & safety compliant and copyright free for external and internal use.

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To introduce the new myTEMPLATES system to all employees and encourage everyone to use it, a poster teaser campaign and user guides were designed.

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