Our Strategic thinking
This program truly touched upon the full range of services we offer our clients. We were able to utilise the specialist skill set of our Strategy team, designers, project specialists and digital team to pull together a truly integrated proposal that we knew would blow the clients socks off! We gained a deep understanding of how important is was to be selected for Proclub. The sense of pride and achievement it represents, not only across the business but also on a personal level, what it meant to individuals and their families.
Our Creative Execution
We developed a theme of REACH FOR THE STARS which we integrated across all the creative, digital and live event platforms. We went above and beyond considering even the tiniest detail to ensure each guest felt well informed, entertained and, above all, very special to ensure their time aboard The Windsurf was spectacular. From pre event comms, room drops, activities, menus, even song choices everything was tactically chosen to invoke a certain feeling amongst guests.
The overall benefits
The unique feeling of togetherness, created on the trip was incredibly special. Just some of the sensational results captured from guests: 100% of guests felt they were well informed: 100% of guests were able to network and built new relationships over the trip: 90% of guests ranked the trip as EXCELLENT
CI Group had the absolute pleasure of delivering this project and were delighted to be quickly appointed to deliver the programme once again in 2018.