Ellipsis were approached to create an identity for Diageo that would hero the rights of all employees and champion equality.
Our Strategic thinking
We needed to create an inspirig brand that would have stand out from othe initiative within Diageo. We didn’t want to feature a rainbow image, as Diageo already had a ‘Rainbow Network’ brand.
Our Creative Execution
Creating a strong and simple typographic identity against a vibrant backdrop of colours gave Diageo Inc. the stand out it required.
The overall benefits
The logo was adopted for a compay-wide celebration of inclusivity and featured on internal office branding, ‘t’-shirts and messaging.