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#twitter and the power of the image
Why a picture paints more than 142 characters 2016 was a dramatic year in many ways. From the deaths of much-loved celebrities to Brexit and Trump’s emphatic rise to the White House. Twitter had a field day! The Hashtag campaign...
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Thoughts on Diet Coke’s Super Bowl ad
Why 'because I can' works… When I first saw the new Diet Coke as I was slightly underwhelmed. The latest ad, launched during this year’s Super Bowl, and its first in the game since 1997, is Coke’s attempt to broaden...
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Fedrigoni, and evening of Italian design
An Italian's view on Italian design… As Italian designer, who loves paper, I follow the work of Fedrigoni, snonymous in Italy with the production of paper – it’a a sort of Italian G.F Smith. I’m saying this because I was...
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