News

by greg|01 June 201816 September 2022|News

Why a picture paints more than 142 characters 2016 was a dramatic year in many ways. From the deaths of much-loved celebrities to Brexit and Trump’s emphatic rise to the White House. Twitter had a field day! The Hashtag campaign...

Thoughts on Diet Coke’s Super Bowl ad

by greg|01 June 201816 September 2022|News

Why 'because I can' works… When I first saw the new Diet Coke as I was slightly underwhelmed. The latest ad, launched during this year’s Super Bowl, and its first in the game since 1997, is Coke’s attempt to broaden...

Fedrigoni, and evening of Italian design

by greg|09 May 201816 September 2022|News

An Italian's view on Italian design… As Italian designer, who loves paper, I follow the work of Fedrigoni, snonymous in Italy with the production of paper – it’a a sort of Italian G.F Smith. I’m saying this because I was...